David Cartlidge, senior director of solution innovation and advancement, Mattress Agency
Retail mattress merchandiser turned producer product or service manager David Cartlidge has not too long ago returned to his retail roots. He has joined Houston-based Mattress Company as senior director of solution innovation and progress for the industry’s biggest sleep retailer.
Prior to signing up for Mattress Firm’s product or service improvement group, Corsicana expended extra than two many years with Corsicana Mattress Co. wherever he was the company’s senior product supervisor and took an lively function in producing and growing the company’s reasonably priced luxurious model, NightsBridge.
In addition to the NightsBridge brand, Cartlidge was liable for establishing purchaser-precise products beneath the company’s proprietary buyer segmentation technique. He also oversaw a huge portion of Corsicana’s product portfolio and identified the productiveness of several SKUs within just the company’s lineup.
He minimize his teeth in the bedding industry at former Artwork Van Furnishings and its committed slumber program PureSleep for the duration of a 10-yr tenure. He joined the group as supervisor for PureSleep in 2009. A year later he was promoted to mattress purchaser for the Art Van where by he managed the mattress assortment in the company’s 131 PureSleep destinations functioning with vendors to establish products and solutions and merchandise sleep departments.
Cartlidge spent his 10 years with Art Van creating the product line for the company’s PureSleep specialty stores and bedding departments, and he also introduced a bed-in-a-box software as element of PureSleep’s e-commerce merchandising method.
When at Corsicana, he spearheaded the company’s march into moderately priced merchandise made to compete with bigger finish items in the marketplace. The NightsBridge manufacturer was created to have higher-stop elements still retail for substantially much less than other models in the market.
In his new placement with Mattress Business, Cartlidge is sure to build on his legacy as a master purchaser and retail merchandiser to leave a daring stamp on the retailer’s merchandising combine. He holds the regard of executives at primary mattress suppliers that are thrilled about his return to the retail industry.
His below-40 perspective brings a contemporary new glance to Mattress Firm’s item crew, and irrespective of his youth, he has had sizeable effects inside the bedding segment.
For the duration of his 12-additionally many years in the marketplace concentrated on layout, merchandising and product growth, Cartlidge has crafted a popularity as a honest, progressive merchant that understands the company. Producers welcome his enter and collaboration in producing new mattress applications for the retailer’s more than 2,000 retailers.
Potent partnerships in between retail products progress teams and suppliers are a successful mix, and Cartlidge has currently built a robust standing as a good lover that producers want to operate with.